Seafolly Swimwear: From Humble Beginnings To an Iconic Brand
In 1975 a married Australian couple started a small swimwear company with $15,000 of cash and the mission to offer women swimwear and clothing tailored for the beach lifestyle. Today Peter and Yvonne Halas's Seafolly brand produces over 2 million pieces of swimwear and beach lifestyle attire per year. The internationally sold brand encourages a lifestyle of freedom, relaxation, and escape. Women everywhere who dream about long holidays are intrigued by Seafolly's playful and eclectic style and philosophy.
Seafolly continues to be privately owned and has kept with its Australian roots over time. In October of 1998, Anthony Halas, the son of the brand's founders, was appointed the Managing Director. The company has thrived, announcing a design, marketing, and distribution partnership with NIKE Inc. in March of 2003. Even during the recent recession the company grew and was featured frequently in the international media for its success.
Seafolly Swimwear Designers
Unlike a lot of swimwear companies, Seafolly staff is comprised of members of its own demographic. The designers at Seafolly wear the clothes that they make and they live the lifestyle that they sell. This knowledge helps them to produce stylish and interesting clothing that is tailored specifically to beach lifestyles. The Seafolly design team prides itself in knowing Australia well, allowing them to create garments for the environment.
Seafolly Swimwear Design Philosophy
Important factors such as freedom of movement, personal style, and breathability are all taken into account when creating a Seafolly garment. The fabric choice is based on quality, environment, and much more. Seafolly brand swimwear and clothing can be exposed to extreme conditions including direct sunlight and salt water exposure. The clothing even helps to block sensitive skin from the Sun's harmful rays. Construction is virtually flawless and women all over the world are pleased by these special items.
Beautiful bikinis, cute cover ups, outstanding one pieces, amazing apparel, and attractive swimwear accessories are all available from Seafolly. The accessories collection offers nearly every necessity for a woman with a beach-centric lifestyle. From towels to bags to jewellery, Seafolly provides it all. The brand offers three different collections for women, girls, and boys. The Seafolly Ladies, Seafolly Girl, and Tiger Joe collections are available in hundreds of stores across the globe.
Many women find themselves feeling self-conscious in swimwear, but the powerful prints and bright colours emblazoned on Seafolly brand swimwear instils every women with confidence. Those who prefer simplicity will easily find a multitude of classic and retro styles available from Seafolly. From department stores to small boutiques, Seafolly is everywhere and growing.
