Freya

Freya is a leader in D+ intimate apparel, creating gorgeous young, fun and hot styles that fit beautifully and look sensational. One of the best known and loved brands, Freya was named 'Creator of The Year 2010' by Le Salon International de la Lingerie, a testament to their dedication to creating contemporary and cutting-edge lingerie that fits like a second skin. Their seasonal stories showcase a broad range of fashion forward designs in all the latest colours, prints and trims. Freya understands that one size does not fit all when it comes to intimate apparel so they design every piece to make sure there will be a perfect style and a perfect fit just for you!

2010 Creator of The Year

Freya was a Norse Goddess - in fact she was the Goddess of Love and Beauty - and creating collections that make every women feel like a Goddess is the philosophy behind the brand. Since 1998, Freya has been specialising in young and trendy lingerie for larger cup sizes. This much-loved UK brand takes savvy London styling and produces cutting edge designs that curvy young women can wear with complete confidence.

All ranges are individually graded and tested on real women of every shape and size to ensure they get the fit they deserve and only the finest fabrics, laces and embroideries are selected to make sure they last and keep looking great over the lifetime of the garment. Advances in man-made fabrics like nylon, Lycra and Elastane microfibres have allowed lingerie to be designed to be more supportive, flexible and seamless - and that means comfort and fit no longer have to be compromised for fashion.

Putting all of that together with fashion forward styles, fabulous colours and prints that cater for all tastes, is the art of intimate apparel design! Freya was rewarded for just such creativity and innovation by Le Salon International de la Lingerie with the prestigious '2010 Creator of the Year' award.

Freya - Goddess of Love & Beauty

Freya's Collections aim to make a Goddess out of each and every woman and the gorgeous stories and diversity of hot styles, prints and colours will help you achieve that feeling!

Bold colours and prints are juxtaposed with delicate lace trims, subtle hues are embellished with delicate embroidery. Freya's stories give you cutting edge comfort in the hottest fashion styles.Feminine and funky, the Jolie line is an all-over French lace bra and floral mesh briefs look while Jessica has a fun, playful spot print trimmed with pretty embroidered lace. Mischa is a soft and girly story with scalloped edges and a sensational plunge bra that will give you the ultimate, flattering cleavage! The new Pollyanna Thong and Brief and Underwire Balcony Bra in lush Caramel are gorgeous new additions to the amazing Freya Collection.