Freya Swimwear and Freya Lingerie

Freya Lingerie is a rising star. Not since Victoria's Secret has a lingerie company experienced such meteoric rise to fame. Freya's original mission was to help women who were purchasing large-bodice bras in order to obtain cup sizes that matched their generous endowment. Freya filled that mission with great aplomb!

Freya hit the marketplace with two important concepts. The first was to properly fit each woman into the right bra. Their in-store "Bra Doctors" make sure the back of the bra rides at the proper juncture, and that the cup provides ample room and support. The next thing Freya did right was to make sure that all their products, (including lingerie, bras, sports bras, and swimwear), was available to women of all sizes. This component had been lacking in both the European and American marketplaces, where sizes beyond size D and DD cup swimwear were almost unheard of.

Freya Swimwear is Born

Freya's lingerie became so popular that active women began to request sport bras. They wanted ample support while participating in sports, jogging, or exercise. They were tired of being squished by elastic bands that quickly stretched out of shape. The idea was to ensure breasts would not bounce during exertion, something that can permanently tear delicate breast tissue. The trick was to provide support without squeezing. Freya designers rose to the challenge and devised a complete line of stylish sport bras that virtually eliminated the jiggling and jostling so common during exercise. The next step was obvious. Freya needed a Swimwear line. The architectural tactics Freya designers developed while devising their sports bra line quickly translated into solidly-built swimwear. Within an astonishingly short period of time, the Freya Swimwear line was born.

Freya Swimwear for Full Support

Freya Swimwear tops provide unsurpassed support. Freya Swimwear is available in sizes from AA to a KK cups. Freya Swimwear designs some of the hottest styles of our day. Freya Swimwear includes bikinis in every conceivable variation, uncannily-stylish tank top suits in myriads of eye-catching materials, and one-piece suits that glamorize any woman's curves. Freya Swimwear also has great cuts including boy shorts, balconette bras, bandeau bikini tops, skirted briefs, fold-down pants; the list is nearly endless.

What makes Freya Swimwear so special? Although younger women might say it's the styling, larger women will tell you that Freya Swimwear provides ample bust room. Freya Swimwear tops sustain a curvaceous woman's figure. They don't pinch. They don't slide up. They don't fall down, They don't stretch out of shape after supporting generous breast weight. Well endowed women love Freya Swimwear.

Freya Swimwear is also fun to shop for. Mix and match from a variety of tops for that oh-so-right-for-you bikini bottom. Variety is key. Best of all, Freya Swimwear styles range from sexy to sporty. Buy swimwear online and rest assured the Freya Swimwear label will give you more than you ever needed!