Men's Wear
The latest burgeoning sector of the global menswear market is Men's Compression Wear and as one of the originators and top- selling brands, Equmen, tell their male customers - "it's a new category and it's ok to wear it!". The recent introduction and rapid acceptance of Compression Wear is yet another success story that illustrates just how far the mens market has come and how quickly it continues to grow season to season. Men are increasingly interested in looking great and feeling good, from their underwear to their outerwear and skincare and, in response, the top men's brands have created clothing, shoe, compression wear, swimwear, underwear and sock collections that are seamfree, breathable, moisture-wicking, vented, circulation-boosting, performance-enhancing, shaping and functional for lounging, swimming, training, working,vacationing and for extra special occasions.
Men's Swimwear
Men's swimwear has moved way beyond a choice between swim shorts or briefs to an ever-expanding and eclectic array of styles, fabrics, prints, colours and detail. Performance swimwear from Rival includes a wide range of racers in a variety of cuts, rashies and shorts and JETS Man also has great racers as well as shorts and boardshorts and boyleg trunks in combinations of monchromatic prints and patterns. For a real colour explosion, Funky Trunks C-Infinity Chlorine-Resist fabric is drenched in vivid Hawaiian, geometric, check, striped and zigzag prints in bright, bold and very funky briefs and trunks and if you prefer the South American Sunga style of swimwear, the Beach Brasil collection is all about these popular brief/trunk hybrids.
Men's Underwear & Socks
Calvin Klein is often credited with lifting the men's underwear market from the doldrums into a must-have, fashion forward category thanks to the iconic ad campaign featuring Mark Wahlberg and his 'Calvins'. The men's underwear market today has almost as many different styles, designs, colours and prints on offer as women's underwear giving men the broadest choice ever! Bonds, Holeproof Hanes and Jockey cater for men of all sizes and include singlets, briefs, boxers and socks in their ranges while Speedo Underbody and 2 (x) ist inject sporty design into their ranges. Davenport has a funky new collection of their classic knit boxers, Oroton brings European chic to their underwear lines and Ed Hardy's tattoo prints and Ben Sherman's cotton comfort boxers are perfect for just lounging around.
Men's Compression Wear
In a May 2010 report, The New York Times heralded Australia's Equmen as revolutionising men's shapewear with their unique compression wear range that after only one year in the market now has sales equal to long established brands like Hugo Boss and 2 (x) ist. Equmen's Corie Chung says 75% of their customers are aged 37 to 43 but the collection is for any man who wants underwear super garments that fit and feel like a second skin while firming, controlling and sculpting the body.
The unique properties of the moisture-wicking fabrics mean temperature control that eliminates sweatiness and the special precision fit pouch ventilates and enhances the overall breathability to give you superior comfort all day, every day. With added health benefits from core support and posture improvement, Equmen's streamlining and defining cuts come in a range of styles to suit everyone.
Men's Clothing
Very British, very London and sported by every guy who has ever wanted to work a great, casual and timeless look and know they are totally cool - Today's Ben Sherman Collections include everything from outerwear to underwear and accessories with an eclectic and ever-so-English choice of caps and gatsbys, scarves, cufflinks and wallets for the discerning young man-about-town. Everything and anything Ben Sherman is quality, including the way it's labelled, boxed and presented for purchase with signature style all the way.
The mesmerising tattoo imagery that adorns everything in the Ed Hardy Collection is innovative, modern and wildly artistic. From this Master Tattooist comes a collection of contemporary streetwear art that can be dressed up or dressed down. Ed Hardy's classic American Pin-Ups are a signature of much of his work. Very 1950s Varga-inspired, the modern-day girls pose against a traditional tattoo composition that can include flowers, skulls, flames, scrolls and hearts and this collection of men's clothing pays tribute to the long tradition of tattoo art, the undeniable talent of the artist and the modern worlds of fashion, culture and lifestyle.
For casual comfort and affordable quality, the Bonds range includes Classic Crew, original Chesty, Super Stripe Tee or Raglan Tees with long or short sleeves and the lightweight Ls Hoodie Tee. Bonds cotton tees are the secret to comfort, whether interlocked or in cotton jersey blends, the great fit works for all sizes, in some styles up to XXL. Bonds trackies are all brushed fleece so they're super soft, super comfortable and come in a choice of styles including the Original Logo Trackie, the Bonds Sweat Pant and the Jean Trackie and add an Original Hoodie, original Yarn Dyed Stripe Hoodie, Oversize Hoodie or Super Stripe Hoodie to complete the look.
Men's Sleepwear
Men's sleepwear is the ultimate in relax wear! Long, loose pants or short boxer-style bottoms with soft tees are super comfortable lounge, casual and bedtime wear and if you asked most men they'd say this would be the perfect outfit to wear all day. Thankfully most are savvy enough to realise they need to dress it up on occasion but for relaxing at home Ben Sherman, GL and Coast all have the right idea when it comes to men's sleepwear, collectively, and cleverly, calling their sleepwear sets 'loungewear' and 'chillwear', with definite appeal to the gents!
Men's Shoes
EMU Australia is the largest manufacturer of these highly sought after boots with a range of designs that suit urban, surf, rural and everyday lifestyles. They keep the feet warm and they keep the feet cool thanks to the unique insulation properties of Australian sheepskin, which is unmatched by any other natural or artificial fibre.While surf culture has long embraced sheepskin boots, the crossover is now here and EMU boots, with their superior double-stitched seams, moulded suede leather heel cup and embossed leather and suede branding are Streetwear with a capital 'S".
Men's Grooming
With the advent of the term 'metrosexual' and the booming men's grooming market, guys of all ages are now almost as keen as the girls to keep their skin looking great, hydrated and fresh on a daily basis! Vitaman's range of grooming products includes everyday necessities like Shave Gel, Shave Creme, Matt Mud, Styling Creme and even pomade. But it's the inclusion of fabulous skin products, designed to promote younger, healthier looking skin and minimise wrinkles that makes this brand the ultimate men's skincare range.
A daily routine of Face Scrub and Moisturiser will suit any man and anti-aging serums including the fabulous Wrinkle Smoother will take things that one step further, helping the skin to fight environmental and sun damage and restore a youthful appearance to the skin.