Seafolly

Seafolly has been dressing Australian women in their great swimwear designs for almost 50 years. The range is so extensive it caters for ages 18 to 60+ and the designers don’t miss a beat when it comes to fit, functionality and fashion. Demonstrating that appeal across all age groups (models Alyssa Sutherland and Miranda Kerr have both showcased this iconic brand’s collections) Seafolly keeps its longstanding and loyal customers happy by retaining their best-selling styles so that you can enjoy a brand new look with absolute confidence in your favourite fit, season after season!

The Seafolly Reputation

Mention the name Seafolly and there is instant recognition. Why? Well for a start, they’ve been one of Australia’s leading swimwear brands for almost half a century. This 100% Australian-owned brand is known the world over for its quintessential Australian design and fit and in a crowded, and often fickle, market, Seafolly has grown into a true swimwear empire.

They always deliver on their promise of fresh, on trend prints and colours in durable, quality and super-fit styles and their latest collection reflects that wealth of experience and fashion forward sensibility in every item in the range.

The Seafolly Vision

From humble beginnings in 1975, husband and wife founders, Peter and Yvonne Halas have grown a small, privately-owned family enterprise into a major fashion swimwear and beach lifestyle brand, today producing more than two million articles of clothing each year!

Seafolly also remains at the forefront of our national consciousness because its in-demand collections receive maximum media coverage in multi-page editorial spreads and the brand launches its new season’s collections with national campaigns that showcase emerging international supermodels including Aussie success stories, Miranda Kerr and Alyssa Sutherland.

Seafolly is propelled by the philosophy that the team behind the brand are their own best customers - and toughest critics! With each new season always just around the corner, they keep their collective eyes and ears to the ground to identify emerging trends and create collections that respond to what’s happening in the worlds of fashion, colour, style and lifestyle. Constantly evolving and innovating, Seafolly designs to the belief that summer holidays and beach escapes are integral to their brand essence and their customers.

2010 Collection

The Seafolly brand is truly that dependable and carries with it a high trust factor that further enhances its popularity.Each new collection delivers an array of bikinis, one piece swimsuits, cover ups and apparel in the latest ultra-fashionable colour palettes and bold statement prints. Yet, cleverly, Seafolly is also committed to retaining the best-selling styles through each season so that you can have a brand new look with your favourite fit in absolute confidence, year in year out.

By expanding their womens range to cater for all ages from 18 to 60 plus and complementing their swimsuits with an assortment of resort wear and beachwear accessory collections, they demonstrate just how in tune they are with us!

So what’s in the latest Seafolly womens swimwear collection? For a start, their comprehensive separates program lets you can keep refreshing your swimwear wardrobe throughout the season and across the years – all styles and cuts in top and bottom mix and match elements, gorgeous one-pieces and great accessories from hats, sandals and thongs to bags and beach towels. There's also an extensive range of great Seafolly resort, lifestyle and active wear for all seasons.