Men's Underwear by Bonds

This iconic Australian brand continue to evolve its men's underwear range with a whole bunch of great new briefs, trunks and boxers for men and signature singlets, tanks and ­t-shirts, 90 years after the trusty Bond's men's cotton athletic singlets first launched. Tennis champ Pat Rafter and Australian Cricket Test Vice-Captain Michael Clarke epitomise the brand that the famous 'Chesty Bond' character was created to represent - masculine, athletic and down-to-earth blokes who may just have a touch of the Aussie 'hero' about them. Bonds Underwear places comfort, movement, breathability and fit beside cool, practical design to deliver a men's underwear collection that brings out the Chesty Bond guy in every man!

The History of Bonds Men's Underwear

American George Bond started growing the cotton and spinning and dyeing and weaving the fabric to make Bonds underwear in Australia way back in 1923. The Men's Cotton Athletic Singlet was the original Bonds product , as worn by Chesty Bond and still synonymous with the brand today.

In 1928 aviators Charles Kingsford-Smith ( called the world's greatest aviator for his record-breaking early flights) and Charles Ulm were supplied with Bonds Athletic Singlets and woollen underwear for their first historic flight across the Pacific and the letter of thanks post-flight from the two men to George Bond was ultimately incorporated in Bonds' earliest advertising.

Iconic Bonds Men's Underwear

In 1938 Bonds asked its advertising agency, J. Walter Thompson, to develop a campaign for the athletic singlets and the result was a cartoon character loosely based on Popeye. Chesty Bond became a superhero, not when he ate spinach, but when he put on his Bonds singlet.

Immediately the public response to the character was overwhelmingly positive and such was his enormous popularity that Chesty Bond became a comic strip that lasted for 20 years!

Chesty is still around, although his powerful jutting jaw and impressive physique have been tempered over the decades to represent a more modern rendering of the typical Aussie Bonds bloke.

By 1960, Bonds had sold the 50 millionth Chesty Bond Singlet.

Famous Men's Underwear by Bonds

An Aussie Tennis Champ and an Aussie Cricket Wunderkind - these two quintessential Australian blokes and super sportsmen have stripped down to their underwear in many campaigns and on the catwalk for the true blue Bonds brand!

Just like Chesty, the archetypal Australian hero, Rafter and Clarke have both cemented their reputations in athletic pursuits and earned the 'champion' tag. In 1988 Rafter became the first Australian to win back-to back US titles since Neale Fraser in 1959-60 and Clarke debuted for Australia against India in 2004 scoring an impressive 151 runs (18 fours and 4 sixes) in his first innings!

The Men's Bonds Underwear Collection

Iconic, quality, comfortable and affordable, Bonds has been outfitting the underneaths of Australian men for almost a century. The trusted favourites and most popular lines, like the Athletic Singlet, stay in the collections year in and year out but added to the mix are more contemporary lines that include the Youth Short, Guy Fronts and a wide range of singlets and tanks and tees with a variey of sleeve and neck styles. Bonds Boxer Shorts use a special cotton fabrication with elastane for stretch so that you get the loose, comfortable fit of boxers with freedom of movement and shape retention in the bargain. Yarn Dyed striped trunks and marle trunks are also big this season as is the classic Bonds Fit range of briefs, shorts and trunks in high and hipster fits for all shapes, sizes and preferences.