Berlei Sports Bras Online

Are you wearing the right type of bra when you exercise? Keeping in shape and maintaining fitness are the obvious benefits of a regular exercise regime but, according to Berlei, many women are putting their breast health at risk by wearing ill-fitting or wrong types of bras when they exercise.

Berlei Measured Breast Bounce

The Australian Institute of Sport¿s (AIS) Biomechanics Unit has been working with Berlei for the past ten years, measuring breast movement and how varying bra designs can minimise breast bounce.

Breast bounce is more than just an annoying side effect of exercising and it¿s not just an up and down bounce ¿ breasts also move sideways and in directions independent of each other! The more bounce, the more damage to the soft tissue known as Cooper¿s ligaments that give breasts shape.

The AIS found that an unsupported 12B bust can bounce up to 8cm and a 16DD bust to 19cm during high impact exercise!

Berlei Support Factor Ratings

Bounce Reduction measures the degree of ¿bounce¿ experienced by women wearing Berlei sports bras (while enduring different levels of impact) compared to the ¿bounce¿ experienced for the same activity with no bra at all. The most recent AIS results showed that Berlei sports bras consistently reduce breast bounce by up to 59%.

Berlei¿s Sally Berkeley says that a sports bra should be considered a technical piece of sports equipment and chosen in much the same way as a running shoe, road bike or tennis racquet would be selected. Using the measures from the AIS research, Berlei has allocated three levels of ¿Support Factor Ratings¿ across its entire range of bras to help you select the right bra type for different types of exercise.

Sports Bra for Active Women

Sally says women should forget about wearing an everyday bra for exercise as they are not designed to stop breast movement when exercising and to seek out an appropriate bra depending on bust size and the level of exercise undertaken. ¿Our message to all women who lead active lives ¿ whether that is walking the dog, going to the gym or training for Olympic gold ¿ is to get the right equipment¿ and, just as important as finding the right sports bra is to "replace it at least every six months, depending on how often the bra is worn".

Berlei sports bras range from 10A to 20E and as the market leader, Berlei is committed to providing women with cutting edge sports bras.

If you like medium-impact activities like jogging, cycling, going to the gym or playing softball try Berlei¿s New Legend SF2-rated bra designed to reduce bounce by 45-50% and for high-performance activities like running, netball and soccer, the SF3-rated Berlei High Performance and Ultra Sport range offers the highest level of breast support available on the market.

Currently in development is the Berlei SF4 Ultimate Sports Bra, which will be tested by the AIS Biomechanics Unit in the first half of this year, offering women more than 60% bounce reduction!

The message from Berlei is clear ¿ don¿t risk permanent breast damage by wearing the wrong type of bra. Stay in shape and make sure your breasts stay in shape by matching your bra to your work out so you can maintain good health and good breast health all at the same time!