Womens Underwear & Lingerie

Women's Intimates by Holeproof

Holeproof is synonymous with quality, fit and comfort and, as one of the leaders in the Australian and New Zealand clothing and textile industry with 80 years of experience, they sure know how to make a great pair of women's 'undies'! This much-loved brand uses the latest cottons, knits and microfibres to produce socks, briefs and singlets that breathe, stretch, shape and fit like a second skin, because we all know nothing feels better than super comfortable underwear. All the latest fashion trends and individual tastes are accommodated in the Holeproof range so that whatever clothes you're wearing on the outside will sit beautifully and feel great over your underwear!

Holeproof's Comfort & Fit Philosophy for Underwear

In 1930 the first Holeproof knitting and textile mill began operations in Australia and since then the brand has become a household name. The development of new textiles that would stretch, fit better, breathe, hold their shape and last has been a mission of the brand since the early days. In fact they were the first company in Australia to test new shrink-proofing technologies on woollen army socks for American and Australian soldiers during World War II.

Holeproof Australia quickly established itself as an early pioneer of modern and fashionable garment manufacturing and its women's underwear lines, first launched in 1955, have always been innovative, fresh, fun and fashionable styles with superb fit. The Holeproof name has also well and truly earned its long-held reputation over the decades as a high-quality, reliable brand in the women's underwear and lingerie market.

Holeproof's Underwear & Lingerie Range

Considering all types of styles and fashions and, more importantly, exactly what women want in underwear cut, fit and design, Holeproof has established several different ranges to suit. Seamfree briefs and camis use a stretch nylon/elastane fabric for all day comfort. Look for products made with a special cotton stretch fabric to give that great, sleek silhouette. The briefs come in low leg cut bikini brief and high cut brief styles each with a double layered front panel to help flatten the stomach and smooth the hips and reduce ride up! The range includes lace underwear which feels silky next to the skin and has special crystal elastic (for extra comfort and fit). All socks contain cotton to enhance breathability - especially in running shoes!

There's a good reason why so many women have at least one pair of Holeproof socks, briefs or singlets in their lingerie drawer - this is quality and comfort underwear from a long-established brand that keeps delivering great fashionable styles in second skin fits!