Lovable Womens Underwear & Lingerie

Get to Know Lovable Women's Underwear

In the 1930s, Beautiform, owned by Frank Garson Sr., produced womens underwear as a small company based in the United States. The entrepreneur produced bra styles which moved with the times and it is said that the company became known as Lovable when a woman who worked as a clerk for the company was shown some new designs. Legend has it that the woman was so impressed with the bras that she described them as Lovable, oh so lovable. As one of world's favourite intimate apparel brands, Lovable have been offering quality underwear to Australian women since the 1950s. The original Lovable lingerie range was introduced to allow women to enjoy buying attractive lingerie at an affordable price. By the 1970s, Lovable Australia had its own factory and a growing number of employees. Over the following years Lovable grew significantly, and today is recognised as a reliable brand offering high quality womens lingerie and sleepwear to suit a whole range of situations and requirements.

Lovable Lingerie Collections to Add to Your Wardrobe

The Lovable brand presents an extensive collection of underwear and sleepwear which will appeal to women of all ages and body-shapes. The range of Lovable bras includes under-wire, moulded, strapless, soft cup and uplift bras in a refreshing colour palette which includes classic black and skin tone, as well as fun prints and brights. The Lovable briefs selection offers a choice of styles, from everyday bikinis to sassy shorties and revealing g-strings. Lovable also cater for the needs of the pregnant woman, with a full range of garments specially tailored for maternity wear.

The Lovable range features a selection of camisoles, slips and sleepwear which is of the same high standard as the underwear offered.

Fun and Lovable Underwear Style

The Lovable brand will appeal to any woman who wants underwear and sleepwear that makes her look as good as she feels.

Lovable offer their garments in a wide range of sizes which means that small busted and curvy women are well catered for. Lovable lingerie offer classic lines, which are always in style and introduce pretty colour schemes, prints and fabric detailing for a light-hearted touch which will add a spring to any woman's step. Whether you are searching for a seamless bra to wear under a fitted t-shirt for a perfectly invisible look, or seductive satin briefs to wear when luring your lover to your boudoir, you'll find everything you need from Lovable.