The Panache Lingerie Story

During the early 1980s, sales executive and entrepreneur Anthony Power had a brain wave and decided to started a small lingerie business from his home in Britain. Panache Lingerie was created with the aim of offering a range of attractive underwear for women with fuller figures. At this time, there were very few options for women who wore large bra sizes, which meant that the demand for Panache underwear quickly grew. Over the next three decades, this family run business has now become an internationally recognised brand name, offering an extensive range of fashionable and sexy bras in sizes D to KK.

Fit, Support and Comfort by Panache

Panache specialise in large bra sizes for women with fuller busts, and their philosophy is to provide garments which offer consistent fit, support and comfort throughout their entire range. Each of the womens bras and womens briefs produced by the Panache brand goes through a rigorous quality control procedure for complete customer satisfaction. Panache bras are designed to offer the additional support that large bust sizes need, with design features such as wider straps and sturdy construction ensuring the very best of comfort and reliability in wear.

Fashionable, Fun, Functional Panache

Panache recognise that women who wear large bra sizes want to have the same choice of fashionable and fun lingerie as women of a smaller build. Fashion lingerie from brands which are not specifically designed for the needs of the fuller figured women are often lacking in support and sometimes distribute the weight of the breasts badly, causing neck and back pain. Panache have achieved that rarely seen equilibrium between style and function, allowing women to make fun underwear choices that are comfortable enough to wear all day.

Whether you are looking to buy bra designs which will give your bust a lift, or sensual lace underwear to flatter your curves, with Panache you'll always find a design to suit your mood and style. Panache also offer a range of more modest bras and pantie designs for those who prefer a more demure look for everyday wear.

Buying the Right Bra Size from Panache

Whether you are looking to buy a Panache bra for yourself or as a gift, purchasing the right size is essential. Checking body measurements using a fabric measuring tape at the fullest part of the bust and around the rib cage at the under-bust is the best way to get an accurate measurement and will ensure a snug, supportive fit which doesn't pinch, rub or otherwise irritate intimate areas.