Women's Category

Today's clothes, swimwear , hosiery, shapewear and intimates offer so many different designs, prints and colours that finding the inspiration to create your very own uniquely-styled, co-ordinated fashion wardrobe, across all apparel lines, is a seasonal joy! Women's wear brands know how to keep their customers happy. The constant development of new fibre technologies has given designers enormous scope to create apparel that is softer, more breathable, better fitting and easy care, retaining their shape much longer to give you the ultimate silhouette. If you're a fashionista who absolutely 'must have' the latest must-haves, a busy, contemporary woman who wants functional, fashionable, easy care comfort, a woman who likes to build a wardrobe that transitions from active/leisure wear to street/evening wear - whoever you are - the top women's brands have every base covered.

Swimwear

Who would have thought it was possible for swimwear designers to present new season's collections with even more choice than ever before across monokinis, one-pieces and maillots, reversible swimwear, mix and match separates in prints and bolds, versatile tankinis and skirtinis, fabulous maternity and mastectomy options and an amazingly extensive array of cover-ups that will take you straight from the beach or pool to a night on the town?

Retro 50s glamour swimwear is a big story and ruching and draping are used to flattering, figure-enhancing effect in one-pieces and tankinis. The bandeau-style halter sits centre stage of many collections, incorporated into one pieces and as a separate that can be co-ordinated with a range of briefs styles. D Plus styles are sensational and there are plenty of clever inclusions that will give a smaller bust an incredible cleavage with push-ups and moulded cups integrated into many designs. The utility look is another emerging story this season - think funky belted briefs - and there are also greater options to mix and match bold colours and prints in the same palette from the one story!

Shapewear

Shapewear has become a wardrobe essential for women of all ages and sizes and as new fashion styles emerge, shapewear designers are constantly coming up with fabulous new pieces that will work beautifully to control, lift, shape and sculpt under any outfit. Getting the right silhouette under clothing is paramount to achieving that perfect look and feeling confident, comfortable and fantastic is what it's all about! Trinny & Susannah, Miraclesuit and Nancy Ganz have a wide range of body control solutions that target either the whole body or specific areas and Spanx and Levante have great hip, bottom and thigh sculpting options. Bella Bodies, Nearly Nude, Naomi and Nicole and Oroblu have incorporated fabulous new shapewear pieces into their collections with an amazing variety of different necklines, sleeves and cuts that work under all the latest fashion clothing.

Shapewear today has come a a long way from our grandmothers' uncomfortable and constricting corsets and girdles with beautiful new fabrications making each piece easy to get on and off and soft and comfortable to wear. Contemporary shapewear is an everyday wardrobe must-have that can be worn under work clothes and casual wear as easily as under slinky evening dresses and formal occasion wear for the ultimate body-shaping effect.

Intimates

Getting the right foundation garment doesn't have to mean choosing between an ultra-luxe lingerie piece and an everyday comfortable item. Today's intimates designers know that one size does not suit all and focus heavily on getting fit and comfort just right for every woman whatever shape or cup size so that whether you choose something lacy, frilly, satin and seductive or something practical, figure-enhancing or functional, you can be assured of finding a style and cut that is perfect for you.

Trusted names in women's underwear like Bonds, Berlei, Jockey, Kayser, Holeproof, Speedo Underbody and Lovable have been creating collections for so long they have every lifestyle and fashion need covered and with more and more women engaged in active/sport/gym activities, the range of sports bras and performance underwear now available means no excuses for working out in foundation garments that don't offer the right support!

Fine and fancy lingerie that was once relegated to the 'special occasions only' drawer is now an every day choice for many women because, let's face it, wearing gorgeous lingerie, even if no one can see it (!) makes us feel gorgeous! Freya, Fantasie, Fine Lines, Levante, Elle MacPherson Intimates, HOTMilk (for yummy mummies) and Pleasure State collections abound with silk, satin, and fine laces with crystal, diamante, ribbon and embroidery embellishments on briefs, bras, corsets, basques, suspenders, garters, bustiers, chemises, slips and camis and some are so gorgeous they're perfect for working the new season's lingerie as outerwear look.

Clothing

Our busy and diverse lifestyles have encouraged fashion designers to set trends and create clothes that are multi-functional, comfortable and will take us from day to night with the addition of a piece or two that transitions our wardrobe from every day to a night out without having to race home and change!

The new layered look will be here to stay for a while partly because it fits into our active lifestyles and partly because it's such an accessible look for every woman to achieve and an affordable way to build a whole season's wardrobe with just a few key pieces.

Bellabwear, Bonds, Running Bare, Seafolly and JETS Lounge Wear have sensational collections full of mix, match, build and create pieces that include fabulous knits, tees and camis, a huge range of pant options from roll down casuals to skinny leggings, jackets, cardis, hoodies and so much more!

Shoes

What do celebs Leighton Meester, Hillary Duff, Katie Holmes, Cameron Diaz, Peaches Geldof, Blake Lively and Drew Barrymore all have in common? Aside from regularly appearing in the gossip mags and schmoozing shoulder to shoulder through Tinseltown, they are all devotees of the fabulous Australian EMU Sheepskin boots. These gorgeous boots are trans-seasonal must-haves that work equally well in summer with a floaty floral frock as they do with skinny legs and jumpers in the colder months and that's partly because they just look THAT great with anything and partly because the unique properties of EMU sheepskin mean your feet stay warm and snug in winter and cool and dry in summer and partly because they're just oh so comfortable!

Sleepwear

Whether you're a fan of a comfy pj set or a slinky slip nightdress, women's sleepwear collections have something for everyone, every age and every shape. Gingerlily's chic sleepwear collection includes cotton, silk and satin pieces in beautiful prints with plenty of detailing and every Gingerlily item comes beautifully presented in a special music box that is perfect as a jewellery or memento keeper. Calvin Klein's 100% cute cotton boxers are perennial favourites, Ti Amo and Levante have ultra luxe designs and Lovable's latest pants sets and nighties are super relaxed and casual comfort chic.

HOTMilk's maternity and new mum collection is ultra gorgeous, romantic, daring , pretty and practical. As part of their belief that new mums can, and should, feel super glamorous, HOTMilk's sleepwear will make you feel very feminine and very alluring. Clever shelf supports and easy nursing drop down straps conceal the functional aspects of the sleepwear behind 100% gorgeous!