Womens Lingerie

It’s not called Intimate Apparel for nothing! It's the closest thing to your skin and the latest collections showcase a huge range of beautiful under garments designed for total sensual comfort and visual appeal in a vast array of styles. Whatever your personal preference, the new intimates collections have it covered – cute boylegs, French knickers, bikinis, hipsters and thongs, camisoles, crop tops and all manner of bras, sets, separates and teddies. New innovations in fabric and technology have also created some amazing sport/active bras that give you all the support you need while still being super comfortable and fashionable. Whatever your budget you’ll find fabulous delights you can wear everyday or keep for very special occasions, support garments, fashion forward maternity and mastectomy intimates and a great range of styles in sizes 6 to 26 and for A to J Cups.

Inventing Intimates

It wasn’t all that long ago women were burning their bras in a universal endorsement of feminism. The poor bra was labelled an undergarment restriction that symbolised the shackles of the sisterhood - and up it went in flames! Reclaiming bras from the ashes has taken a few decades but now we’re asking designers for more if it and in as many gorgeous styles as we can get our hands on. The latest collections of bras and briefs are ultra comfortable and feel beautiful. They shape, support and mould, accentuate and flatter, come in soft fabrics in all styles and prints and colours, trimmed with lace, satin and velvet and in the 21^st Century, they are wardrobe essentials.

We can thank those early Womens Libbers for many things, including setting women on a course of self-determination and choice. The evolution of women's intimates began when women decided that foundation garments needed a little pizzazz and a lot more comfort. The more designers jazzed up their collections, the more womens under garments leapt to the forefront of fashion as women responded eagerly to the idea of wearing beautiful underwear that complemented their beautiful outerwear.

The Latest Lingerie Looks

It's no surprise that one of the latest fashion trends is resurrecting lingerie as outerwear simply because lingerie is even more appealing and alluring than ever before with a stunning choice of cuts, fabrics, prints and trims it seems a shame to hide it under clothing. In what the French call “dessous-dessus” lingerie that was once purely ‘intimate apparel’, like camisoles and Pleasure State’s deluxe corsets and basques, are now fashion statements when worn as outer garments.

Fashion has always had a big influence on lingerie design and the current trends fresh from the world’s runways are very feminine and very classic. The range of styles runs the gamut from the vintage Parisienne-inspired French knickers teamed with camisole and stockings look to fresh and flirty bikini and bra sets. Slips range from silhouette-shaping to ultra-luxe and wear-under-any-dress chemises.

Lace is synonymous with beautiful lingerie and, as one of the big fashion stories of the moment it’s here in ultra-fine and delicate inserts and ornately scalloped trims. Silk stretch satins and satin look fabrics with lycra are sensationally feminine plain or detailed with embroidery, lace and ribbon trims.

Match Intimates with your Favourite Fashions

With fashion influencing so many variants of necklines, straps, sleeves, bodices, dress shapes and hemlines, intimate apparel designers have created under garments that provide the perfect fit whatever you’re wearing.

Seamless pants eliminate visible lines under figure-hugging dresses, skirts and pants and incorporate fabrics that provide support and control for a smoother silhouette.

Camisoles, chemises and singlets come in a range of strap widths to provide maximum support and fit the cut of your clothes while bandeaus and bras with detachable straps are perfect under strapless dresses and tops and the innovative backless and the strapless Back Off Bra is a must-have under super low back and backless dresses. Plunge bras are perfect for under low cut dresses and tops.

Underwear for Outer Confidence

In 1937 Hollywood dubbed starlet Lana Turner “The Sweater Girl” thanks to her particularly striking appearance in the film “They Won’t Forget”, or should that be, thanks to the amazing bra she wore under the sweater! Think Madonna ‘s pointy bra look of the late 80s and early 90s and you will get the idea – without the sweater.

Some women want to play up certain features and some women want to play them down. The foundation garment is the key wardrobe item that sets the tone for the rest of the ensemble so knowing the look you want to achieve is the first step to finding the perfect intimates.

Push up bras, padded bras and moulded bras are great choices for smaller cup sizes to really lift and shape while underwires provide extra support for larger cups. Balconnets and half-cups enhance the cleavage while seamless bras provide support and shape with minimal lines and are barely there under t-shirts.

Thongs and g strings eliminate visible panty lines as do seamless pants in bikini and hipster styles. Mid briefs and high waist briefs provide a little extra coverage and can help to control the tummy while boy leg and boy shorts are popular choices with the younger underwear fashionistas!

From Sheer to Maternity

Maternity doesn’t have to mean “mumsy” any more. Pregnant and nursing mums can wear some of the most beautiful, glamorous lingerie looks with the fabulous Hot Milk Collection. French knickers, bikinis and g strings, camisoles, slips and a range of delightfully feminine maternity and nursing bras incorporate all of the practicalities and functionality without skimping on the silky smooth textures, fashion finishes and trims. With names like “Her Playfulness Was Captivating”, “Ablaze with Azure” and “Whisper Sweet Wickedness”, this is a collection that celebrates the allure of being a woman!

Secret Women’s Business

We all know the lengths we will go to for fashion and fit! Sssh it’s a secret – and some of those tips, tapes and necessary accessories are here to help you tweak, twist and train things into the right shape, the right place and the right look before you step out!

The A-Z of Intimates

Alluring, appealing, active wear, babydoll, balconnet, bandeau, beautiful, bikini, boyleg, bra, brief, bustier, comfort, camisole, chemise, corset, delicate, feminine, fit, French knickers, full brief, g string, gorgeous, hipster, lace, maternity, mastectomy, ribbon, satin, sports, seductive, soft, sensual, support, sheer, silk, singlet, slip … women.